Marketing Manager

Tallahassee, FL

Full Time

Sales & Marketing

Manager/Supervisor

Coton Colors Company is currently seeking a Marketing Manager for our Corporate Office & Design Center located in Tallahassee, FL.

JOB OVERVIEW: The Marketing Manager will oversee all strategic campaign and content marketing initiatives for
the Coton Colors by Laura Johnson brand, and will manage the marketing team.
This role will focus on developing and executing cohesive marketing strategies that drive brand
awareness, customer engagement, and sales growth across both D2C and B2B channels.

DUTIES AND RESPONSIBILITIES (but are not limited to):

Develop initiatives to expand brand awareness, customer loyalty, and revenue growth in
D2C and B2B markets.
Lead the planning and execution of multi-channel marketing campaigns(email,SMS, social media, web, etc.)
Develop and manage content and campaign calendars, ensuring the timely delivery of relevant, engaging, and brand-consistent content.
Oversee content and copy creation, ensuring brand voice, messaging, and tone are consistent across all platforms. Write and edit content and copy as needed.
Set clear KPIs and success metrics and monitor content and campaign performance to measure success and optimize future strategy and initiatives.
Manage and mentor the marketing team, providing leadership, guidance, and professional development opportunities to foster a collaborative and high-performing environment.

REQUIREMENTS:

5+ years of marketing experience, preferably in retail or creative industries.
Proven expertise in copywriting, content strategy, and multi-channel campaign
management.
Experience in both D2C and B2B marketing is a plus.
Proficient in Microsoft Office, marketing programs (email, social media, Google Analytics), Airtable, and Basecamp.

KEY COMPETENCIES:

Expertise in content, campaign, and strategic marketing.
Strong leadership and collaboration skills.
Data-driven mindset with a focus on analytics and performance metrics.
Ability to manage multiple projects in a fast-paced environment.

At Coton Colors we celebrate every day. Even work days. Be part of the Coton Colors crew, and you'll know what we're talking about.

The founding principles of Coton Colors remain as we celebrate our 30-year anniversary, all of which can be found resonating through our products, service and experience.

Coton Colors also provides these amazing benefits and perks:

Competitive Compensation
Comprehensive Medical Insurance
401(k) with an ambitious Company Match
Generous Paid Time Off (PTO)
Ten (10) Company Paid Holidays, including your Birthday!
Maternity Leave
Crew Discount Program

Visit our Coton Colors Careers Page to learn more.

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Marketing Manager

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